History of the Competition Competition Symbols
International Annual Award "Brand of the Year" was founded in 2000.
In 2001, the Competition was supported by the Cabinet of Ministers of Ukraine and theCouncil of Entrepreneurs of Ukraine. The founders of the Annual Award were the first in Ukraine to announce the start of a new era inthe market - branding and brand management, helping to promote and initialize a business.
Thus the consumer learned about the Brand. Every day, the consumer is faced with a large number of similar products, and he does nothave time to compare reviews, annotations, and technical specifications ... Therefore, thesecond task that the Contest solves is to simplify the choice for the end consumer in favor ofthe Brand.
In this situation, being the "Brand of the Year" is a privilege and a "lifeline" for the consumer - simple, clear, and understandable "Brand of the Year" insignia are placed on each product. The symbols of the "Brand of the Year" contest are the main tangible and intangible assetsthat help distinguish the Brand from competitors, thereby increasing consumer loyalty and Brand sales.
The winner of the competition in the nomination receives a full package of imperatives:
• "MEDAL" in various digital formats for further use in advertising campaigns, POS materials,on the packaging;
• "CUP" - "Oscar" in the field of goods and services provided by the company in the market,thus identifying the Brand among competitors in the market.
• "DIPLOMA" - official confirmation of the fact "Brand of the Year" in the product categoryand nomination.
• "STAMP" Brand of the Year is an international distinguishing mark of the competition, which popularizes the Ukrainian market and the brands represented in it. The seal is listed in the Guinness Book of Records as "The largest active seal on the planet", weighing 106.6 kg, 1 meter in diameter, and 130 centimeters hight.