Research principles
The system for selecting winners of the International business competition "Brand of the Year" is based on twelve practical proofs of marketing results carried out by the scientific program "Guild of Brands".
Brand valuation is based on research, where brand data is processed according to five basic components:
Brand Awareness;
Brand Loyalty;
Brand Relevance;
Brand Identity;
Brand Presence.
Based on the information received, voting is conducted in the main categories of goods and services by filling out electronic questionnaires and also conducting electronic voting in which consumers directly participate.
Competition categories:
• Architecture/construction
• Commercial real estate/Kyiv/regions
• Residential property/Kyiv/regions
• Country real estate/Kyiv/regions
• Overseas real estate
• Automotive
• Food/production
• Soft drinks
• Low alcohol drinks
• Alcohol drinks
• Organic food industry
• Consumer goods/manufacturing
• Light industry/manufacturing
• Food industry/manufacturing
• Heavy industry/manufacturing
• Jewelry industry/manufacturing
• Paint and varnish products
• Construction Materials
• Legal services
• Finance/Business/IT
• Equipment/technics
• Beauty/sport
• Medicine/health
• Insurance/banks
• Leader in construction volumes
• Logistics
• Restaurants/cafes/bars
• Hotel complexes
• Entertainment complexes
• Gifts/Entertainment
• Tourism/traveling
• Business/digital services
• Marketing/communications
• MEDIA
• Education
• Transpor